What Is A Virtual Test Drive?

February 15th, 2018 by

2017 Mazda CX-3

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As its name might suggest, a virtual test drive is a way for a car manufacturer or dealership to give you a preview or virtual experience of what it might be like to drive a particular vehicle – without having to actually drive it. There are a few different types of virtual test drives depending on the manufacturer in question:

  • Infomercials : The old standard for showing off a new car, infomercials to this day provide valuable information about new cars. But they’re not exactly “test drives.”

  • BMW i3 Virtual Test Drive App: To promote its i3 electric car, BMW released a new virtual test drive app.

  • Headset Experience: The closest we’ve come so far to a virtual test drive experience is this project from Audi and Samsung that allows you to use a VR headset to experience a test drive.

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Posted in Research, Technology