The Humble Beginnings of Four Generations of Local Service to the Community

O. Willard Noller started his career after the excitement of the Roaring Twenties died out and was replaced by the Great Depression of the 1930s. To make ends meet, he sold cars and eventually moved his way through all the available management roles at Mosby-Mack in Topeka. After carefully saving and dedicated hard work, Noller purchased the franchise’s downtown Topeka location and founded Noller Motors, Inc.

Rapid Expansion in Topeka

Noller didn’t just work hard — he worked smart. He was one of the first dealers in the Topeka area to add a separated used car facility, a dedicated finance and insurance department, and a mobile repair team that would fix a customer’s vehicle in their own driveway.

Building A Generational Legacy

Noller built a reputation for trustworthiness and innovation in the community. In fact, Time Magazine honored him as the greatest car dealer of the year — in the nation — in 1970. He won over the nation with his dedication to philanthropy, community, and to his customers. The awards continue to flow to this day. Over the years we have won CarGurus Top Rated Dealer, Carfax Top Rated Dealer, Best of Topeka and Best of Lawrence in several categories!

New Beginnings

After Willard Noller retired in 1974, his son Laird worked hard to build on the foundation of success that his father invested so much to build. Under his leadership, the dealership went on to win many awards and build lasting relationships with countless customers. As the Chairman of Laird Noller Dealerships, Laird operated the dealerships until his son Steve Noller took over his duties.

The innovation, philanthropy, honesty, integrity, and fairness that the Noller family sought to make the pillars of the family business have only been strengthened under Steve’s leadership. It’s an exciting time for the company as it moves swiftly into the next generation of automobile transportation. Our leadership continues to look for new and better opportunities to serve our communities. Steve has lead the business to expand operations to Olathe, add a Commercial Truck and RV service center, an RV Dealership, a vehicle customization shop, and many more new opportunities and businesses on the way. With that, the Noller family has never forgotten about our community. Steve continues the tradition that was started all those years ago of generosity to charities, organizations, schools, and community.

Visit Laird Noller Ford Topeka Today

If you have any questions about our inventory or just want to learn more about the dealership and how we do business, please do not hesitate to contact our friendly, helpful, and energetic associates over the phone or on the web. After all, we’re here to keep the legacy of Willard Noller’s dedication to customer service alive, and we won’t rest until you’re 100% satisfied. Be sure to get in touch with us today!